KSI NEXT FIGHT CONFIRMED AS SOCIAL MEDIA STAR LINKS UP WITH BROADCASTER DAZN
DAZN, the leading global sports streaming platform, today announced a groundbreaking deal with social media star KSI and his promoter Misfits Boxing, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud.
The agreement marks the launch of the new MF & DAZN: X Series, a series of pioneering crossover evenings that will show world-class figures from the world of entertainment and sports facing off in top boxing events.
These evenings will offer fans from all over the world the quality and professionalism in live sports coverage that DAZN guarantees, together with a production at the level of the great stars of the entertainment world.
KSI Next Fight
The first of these evenings, under the title ‘MF & DAZN: X Series 001’, will be led by rapper, boxer and network star KSI. The British phenomenon will seek to avenge his brother’s defeat against his historic rival and YouTube star in America, Alex Wassabi, in a fight that will take place at the O2 in London on August 27 and can be followed live on DAZN globally. (on DAZN PPV for the US, UK and Canada).
In addition to KSI vs Alex Wassabi, the evening will feature other duels between social stars such as Faze Temper Vs. Blueface and Deji Vs. Fousey, in addition to other matches, to be announced. Additionally, future events in the series for this year and beyond will be revealed over the coming weeks and months.
DAZN on KSI vs Alex Wassabi and New Deal
“DAZN’s mission is to offer the best boxing programming at the best price, but also to reach new audiences and the next generation of combat sports fans. Collaborating with the platforms of the biggest stars in the world of entertainment will help us achieve this.” “, said Joseph Markowski, EVP of DAZN Group.
“We see this agreement as a great growth opportunity for our business. By partnering with KSI, with whom we have already achieved unprecedented success, we will long-term position ourselves as the go-to destination for a new and emerging sports category. On August 27, no boxing fan can miss an incredible night featuring professional bouts with some of the biggest names in world entertainment and DAZN’s top-tier production.”
What is Misfits Boxing (promoter of KSI and KSI vs Alex Wassabi)?
New KSI-led promotion Misfits Boxing launches after the star and his management team, Proper Loud, team up with Wasserman Boxing, a launch that marks the founding of a new powerhouse in the boxing promotion business to organize the biggest events with celebrities from different fields.
With over 50 million social media followers, a #1 charting album and an undefeated record in the ring, KSI is one of the most recognizable faces globally. His record-breaking foray into boxing caught the world’s attention when he took on social media star Logan Paul live on DAZN in 2019.
KSI, CEO of Misfits Boxing, said: “I am back, after almost 3 years, to take charge once again. First on the list is Alex Wassabi. Who I have laughed at many times on my YouTube channel. The one who believes that he will destroy me in the weight of him. The one who defeated my brother. I am here to get revenge for him (Deji) and to show the world why I am a powerhouse to be reckoned with. HA HA HA HA HA HA!”.
Misfits Boxing President and CEO of Proper Loud, Mams Taylor, commented: “The demand for these types of matches has grown tremendously since KSI and Logan Paul squared off. There is no longer any stigma attached to public figures putting on a pair of gloves and settling their differences in the ring, but there is a renewed enthusiasm.”
“It is clear that most of those who participate in this field of sport take their training very seriously and take their preparation to another level. Crossover boxing, on a big stage like this, with the prominence it deserves, was the inevitable and natural progression in the evolution of this part of the sport.
Kalle Sauerland on KSI vs Alex Wassabi
“We are delighted to lead this journey with everything we have in place for the future now and for the long term. KSI and I knew the interest in this is only growing. We have taken our time to get it right and it was essential for us to work with the best partners in the industry. And that’s exactly what we’ve done by partnering with Wasserman and DAZN.”
“We are very excited to kick off this event on August 27, it is truly the dawn of a new era for crossover boxing, and you are going to see familiar faces from all walks of the entertainment world in that arena.”
“Misfits Boxing is a collaboration that breaks the established mold and will dominate the growing crossover boxing industry,” said Kalle Sauerland, Head of Global Boxing for Wasserman Boxing.
“We entered this new world with the best team in the sector. We have all the experience to present the best boxing events globally and, mixed with the talent of KSI and Proper Loud, there really is no limit to what we can achieve together. I am as excited as the rest of the team and partners about Misfits Boxing and the MF & DAZN: X Series, and look forward to our first event.”
KSI vs Alex Wassabi/ KSI Next Fight Pres Release Credit: DAZN
Who Is KSI Boxing?
KSI Next Fight – Alex Wassabi on August 27
What Channel is KSI vs Alex Wassabi?