British promotional company Boxxer, founded by Ben Shalom, signed a four-year deal with Sky Sports in 2021, becoming the exclusive provider for the broadcasting giant following Matchroom Boxing’s move to DAZN.
The lucrative deal, reportedly valued at £32 million over the duration of the contract, is set to conclude at the end of June 2025, and speculation is growing over the possibility of a renewal.
Despite suggestions from Shalom that renegotiations with Sky Sports have taken place there is still yet to be an official announcement from the promotion stating that Boxxer will continue to deliver fights on the channel.
“Hopefully we’ll have some news very soon,” said Shalom following the Lauren Price and Natasha Jonas card at the Royal Albert Hall.
“We’ve invested in a lot of these fights together from debut, all finally getting to a point in their career which is really exciting, we’ll have some news soon and some big fights to be announced.
A news article published by TalkSport suggesting a renewal had been agreed was swiftly removed, leaving many questioning Boxxer’s future and the potential implications for the promotion.
Potential Fight By Fight Contract For Boxxer
Rumors surrounding the future of the deal suggest that the promotion could be offered a fight-by-fight agreement with Sky Sports, as opposed to a renewed multi-year partnership.
If Boxxer transitions to a fight-by-fight agreement with Sky Sports rather than securing a long-term partnership, it could signal a period of uncertainty for the promotion.
While such an arrangement allows greater flexibility for both parties, it also limits Boxxer’s ability to plan and promote major events with long-term confidence.
For fighters under the Boxxer banner, this could result in fewer guaranteed dates on a major platform, potentially impacting their visibility and career momentum.
It’s believed that some fighters signed to the stable have clauses in their contracts requiring their bouts to be broadcast on Sky Sports. If that condition is no longer met, there’s a real possibility that some of the promotion’s biggest stars could walk away.
Moreover, the absence of a stable broadcasting deal could make it increasingly difficult for Boxxer to compete with rivals like Matchroom and Queensberry, both of whom are currently thriving under their respective partnerships with DAZN.
With time running out for Shalom and his team, the coming months could prove critical to Boxxer’s long-term success and its ability to attract and retain elite talent.
